Ever visited a website with those little chat boxes that pop up in the right-bottom corner? They typically show messages like “Hi, I’m Sean, I’m here to help.” Have you ever wondered if there’s really a man named Sean sending hundreds of messages to visitors each day? Well, thankfully, Sean doesn’t have to, because there’s a chatbot who does this work. They are AI-driven bots developed by chatbot development companies.
Are you looking to integrate chatbots into your business operations? Discover the power of chatbot development companies in India that specialize in creating cutting-edge solutions. Chatbots enable businesses to seamlessly connect with their potential customers in a very unique way. They provide 24/7 customer support by initiating human-like conversations through text chats or voice commands. Isn’t it fascinating? In this blog, we will help you demystify chatbot technology and how it helps businesses to enhance customer experience.
What is Chatbot?
Chatbots are computer programs with a persona. Their sole purpose is to stimulate conversation with human users.You can find a chatbot at the bottom of most websites, popping up to ask you if you need any help or support.You can also find chatbots on messaging platforms such as FB Messenger and Skype. You can also find them on native apps when you visit the “customer support and services” section.
Today, most eCommerce apps use chatbots to enhance the user experience. Suppose you have recently used an eCommerce app and engaged in conversation regarding your order or replacement. In that case, there’s a good chance you have spoken to a chatbot at least during the initial phases of the conversation.
According to Wikipedia, Modern chatbots are artificial intelligence (AI) systems that are capable of maintaining a conversation with a user in natural language and simulating the way a human would behave as a conversational partner. Chatbot development companies have been working on AI-driven chatbots that mimic human conversations. Every customer or visitor wants prompt answers if they have a question. If your business doesn’t have the resources to provide 24/7 customer support service, AI chatbot platforms can help you out.
Benefits of Using Ai-Powered Chatbots
When it comes to enhancing excellent customer relationships, a chatbot is one of the best tools to use. It incredibly helps you create a strong connection by interacting with your users coming to your website. The top benefits of using chatbots include:
1. Improves Customer Engagement:
Chatbots enable businesses to enhance customer engagement significantly. With the help of conversational AI-powered chatbots, customer engagement can easily be driven depending on user data. Bots can provide real-time & prompt responses to user queries in a consistent manner that help users stay longer on the website and boost engagement.
2. Generating More Leads:
Better lead generation is another major benefit of using chatbots. AI-powered chatbots generate leads by initiating conversations with the users to create an interest in your products or services. The bots usually utilize conversational marketing techniques to gather contact information & share data related to the user’s requests. Moreover, with lead generation chatbots you can also achieve:
- Personalized user experience
- Customer segmentation
- Increased conversions
- Improved B2B customer experience
- Real-time responses
3. Minimizes The Cost of Customer Services
Implementing AI chatbots is a good investment for businesses as it helps to reduce customer service costs. By integrating chatbots, you can easily save extra costs on different levels such as salaries, training, infrastructure, etc. Similarly, customer solutions with AI-powered chatbots can also benefit in various ways;
- Chat support scaling during busy hours
- Automates repetitive business processes
- Enables new models of customer solutions
4. Customer Data Monitoring
Customer data monitoring is another major advantage of AI-powered chatbots. These tools help to analyze consumer behaviors, gain insights, and monitor purchasing patterns by efficiently tracking user data. This data & information helps businesses market their products effectively & expand their reach.
For instance, Sephora, a widely recognized cosmetic brand, has implemented an AI-powered chatbot that helps customers request product reviews & ask for the best makeup recommendations. Apart from that, AI chatbots are also used to gather feedback through simple queries & help to optimize the entire website.
5. Helps To Meet Consumer Expectations
Every consumer always expects prompt responses to their queries. One of the main objectives of AI-powered chatbots is to meet customer expectations by automating repetitive tasks significantly. The purpose of using any chatbot is the same: ensuring value to consumers through automation. As a result, overall consumer engagement is effectively increased. Some tips to utilize chatbots that meet consumer expectations include:
- Effective targeting
- Personalized experience
- Proactive interactions
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What Are Some Popular Chatbots?
Today’s entire landscape of chatbot development is exciting and diverse. Let’s take a closer look at the most popular examples of chatbots in 2023.
Casper
Casper the friendly ghost is old news. Casper is the company that has come up with Insomnobot3000, a Casper chatbot to help people with insomnia or chronic sleeplessness.
The idea is to help the person feel less alone during the wee hours of the night.
Disney
Are you a true crime lover? Then the chatbot from Disney is the one you should be checking out.
Disney has targeted the bot towards younger audiences (think PG13), who have a love for Disney characters and a knack for solving mysteries.
Marvel
Recently, Marvel introduced a chatbot with the “persona” of Star-Lord (Peter Quill) from Guardians of the Galaxy. Although the responses are currently a little limited, it’s tons of fun for the fans of the Marvel Universe.
Chatbot development companies are focusing on humanizing the responses chatbots provide to existing and potential customers. These responses go beyond providing order IDs and verifying existing orders.
Companies are using chatbot development tools to provide realistic conversation partners to website visitors. Let’s see how the following companies are doing it.
Sephora
Sephora has outdone itself with its unique and popular chatbots. With the help of these chatbots, you can book makeup and skin services and explore your closest Sephora store.
The AI strategy allows users to book appointments, chat with an agent, or explore multiple services available in a particular location.
Fandango
If you love watching movies, you probably already know about Fandango. It is an AI technology based conversation bot that can suggest the latest or class movies, depending upon your viewing preferences and mood.
It is a one-stop solution for everyone who can never figure out what to watch on Netflix.
National Geographic
Who doesn’t love the occasional trivia night?
Nat Geo uses the FB Messenger Chatbot to engage users in trivia quizzes. Pop Geo is a world trivia game that allows trivia lovers to test their mettle in the topics they love. You will get questions straight from the Nat Geo Almanac. At the same time, the chatbot will lightly try to push a sale.
Honestly, it’s genius!
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Final Words
Chatbot development is one of the emerging technologies that offer businesses a number of new opportunities to boost customer experiences and market their brands. These AI-driven bots are highly industry-centric & they can easily be executed in many ways. With chatbots, you not only save customer service costs but you can also boost your customer experience effectively. For more info, get in touch with our professionals.
