Top 15 marketing automation tools list in 2023

Nowadays, every business wants to improve its marketing efficiency and reduce operational costs. Here, the marketing automation tools come as the savior. However, there are so many marketing automation tools available in the market that it becomes difficult for marketers to choose the right one for their business. 

Selecting the right marketing automation software requires you to understand the differences between these tools. If you don't have the necessary knowledge, worry not! In this blog, we will give you detailed information about the top 15 marketing automation tools that you can utilize in your business. 

Learn about the factors to consider before opting for the marketing automation tool for your business. 

Marketing automation tools statistics

What are marketing automation tools? 

Marketing automation tools help businesses automate and streamline their marketing tasks which increases their efficiency and effectiveness. Automated marketing platforms can help you automate repetitive tasks such as social media content posting, email marketing, marketing workflows, and more.  

The top marketing automation platforms also provide accurate data insights that can help marketers make data-informed decisions. It helps you enable personalization that can enhance customer experience. There are many benefits of marketing automation tools that we will tell you about in the next section. 

Why use marketing automation tools? 

By using marketing automation tools, you can save up the time of your teams that they can utilize in strategic tasks. Marketing automation tools focus on daily and repetitive tasks while your teams work on other important tasks. Now, let's have a look at the major benefits of marketing automation tools. 

 

1. Efficiency 

Marketing automation tools can perform repetitive and time-consuming tasks like email marketing, segmentation, and social media scheduling. Marketers can increase their business efficiency by automating these tasks and saving their time. This way marketing teams can focus on planning and performing tasks that require human attention and expertise. 

2. Scalability 

Automated marketing tools aid you to scale easily as your business grows. Marketing automation tools have the capability to cope up with the increased volume of work. Thus, by implementing a marketing automation tool you don't need to worry about increasing the workforce as your company grows. 

3. Personalization 

Marketing automation platforms can help you collect customer data such as preferences,  browsing history, and recent purchases. You can use this information to create personalized marketing campaigns and deliver relevant experiences to customers. This can help you build strong customer relationships and increase customer satisfaction. 

4. Data analysis  

Marketing automation software can help you carry out comprehensive data analysis. They can track the performance of different marketing channels and analyze customer behavior to draw valuable insights. This information can help marketers to plan their future marketing campaigns. 

5. Cost-effective 

There are many marketing automation tools that offer distinct plans for startups, SMBs, and enterprises. These automation software are cost-effective and can help businesses to achieve their different goals. 

How to choose the best marketing automation tools for your business? 

To choose the right marketing automation tool for your business you must consider platforms with different capabilities. There are several factors that you must take into consideration before opting for marketing automation software. We have discussed below the important factors based on which you can select the right marketing automation tool. 

 

1. Determine your business goals

Before choosing among the best marketing automation tools, you should determine your business goals. Determine your business goals and try to find out how different marketing automation software can help you achieve those. 

Look for a marketing automation tool that can help you achieve the maximum of your business goals. For example, most SMBs want software that can help them automate their email and social media posting. 

However, many enterprises have needs like they want a scalable platform that also increases their overall business efficiency. Therefore, you should opt for a marketing automation tool that best suits your needs.

2. Evaluate features & capabilities 

There are many marketing automation tools that come with a wide range of features such as CRM integration, email marketing, data analytics, and so on. Evaluate the features of different marketing automation software and determine if they can meet your specific needs. 

For example, if your company conducts many email marketing campaigns then you need a marketing automation software with robust email marketing capabilities. 

3. Analytics and reporting 

Most of the top marketing automation tools have comprehensive analytics and reporting features. This helps you to measure the effectiveness and success of your marketing campaigns. You can find out the gaps between your marketing strategies and the ways to optimize them for better performance. 

Look for the best marketing automation software that provides detailed data insights and reports. This way you'll be able to analyze crucial metrics like click rates, conversion rates, bounce rates, engagement levels, retention rate, and more. 

4. Advanced integrations 

A marketing automation software can integrate with your current data stack and provide accurate information. You can manage your customer data and find bits of missing customer information easily. Therefore, you must look for a marketing automation tool that provides advanced integrations for your existing data stack. 

Ask the provider about the integrations that are available with their marketing automation software. You can choose among the marketing automation companies that provide the maximum integrations for various marketing tools. 

5. Keep note of limitations 

There are many marketing automation tools that provide limited features in their basic plans. While evaluating different marketing automation tools, you should determine their database size, the number of contacts you can add, and how many emails you can send. Knowing all this information can help you calculate and invest the right amount in marketing automation software. 

6. Request a demo and free trial 

Before finalizing and investing in a marketing automation tool, you must take its demo and free trial. A company can claim a lot when it comes to its marketing automation software. Thus, it's important that you request a demo and free trial to know if its features are serving your specific business needs. Many marketing automation tools provide a demo and free trial to their customers. 

15 Best marketing automation tools 

Till now we discussed what are marketing automation tools & their benefits and how you can choose the best one for your business. In this section, we will give you a list of 15 top marketing automation tools that you can opt for. 

1. WebMaxy eGrowth 

 

WebMaxy eGrowth is a marketing automation tool that can help you automate SMS, Email, and WhatsApp marketing. You can create workflows for different customer actions such as product browsing, cart abandonment, and recent purchases. 

You can build distinct workflows such as for welcome, acquisition, retention, and promotion. You can specify the time at which you want to reach out to customers with personalized messaging. By reaching out to customers at the right time with relevant messaging, you can secure more conversions. 

WebMaxy eGrowth also helps you plan, create, and schedule social campaign. You can manage all your social media accounts like Facebook, Instagram, Twitter, Threads, and LinkedIn from one place. You can schedule your social media posts priorly to avoid the last-minute hassle. 

eGrowth has many other features such as a KPI dashboard, marketing insights, customer segmentation, WhatsApp commerce, email marketing, customer loyalty, help desk, and retargeting. Schedule a call with our experts for a demo of WebMaxy eGrowth or email us at info@webmaxy.co. 

Key features

Marketing automation tool pricing

2. HubSpot 

 

HubSpot is one of the most popular marketing automation tools. It comes with an easy-to-use visual interface that enables you to create customized marketing workflows. You can create email triggers to effectively conduct lead management. The chatbots enable you to connect with prospects throughout the sales funnel journey. 

HubSpot can help you automate lead nurturing and drive more conversions for your business. This marketing automation tool is data-driven and can help you optimize your marketing efforts consistently. 

Key features

Marketing automation tool pricing

3. Marketo Engage 

 

Marketo Engage by Adobe is among the top marketing automation tools that offer various automation features. They not only offer a full suite of features to manage email campaigns but tools for sales teams as well. 

With Marketo Engage, you can automate your social media and paid advertising as well. This tool can help you to start from the basics of automation and move to an advanced system. However, this tool by Adobe is on the expensive side. If you're looking for an affordable tool then this tool might not be right for you. 

Key features 

Marketing automation tool pricing

4. Mailchimp 

 

Mailchimp is one of the best marketing automation tools widely known for its email marketing capabilities. You can also build customized purchase paths that enable you to deliver the right message at the right time. 

Mailchimp lets you import valuable customer data from different platforms to help you deliver personalized customer experiences. You can build distinct workflows with it such as automated welcome emails, pop-up forms, promotions, and review & feedback nudges. You also get 300+ integrations from eCommerce to social media and analytics to more. 

Key features 

Marketing automation tool pricing

5. Klaviyo 

 

Klaviyo is among the popular marketing automation tools known for its email and SMS marketing. You can segment your target audience based on their browsing history, purchased products, order value, and so on. You can also create detailed customer profiles to understand your customers better.

Klaviyo enables you to send emails and text messages based on behavioral triggers. It's a good tool that can help you manage marketing processes easily. It also offers a wide range of integrations to aid you in syncing your data and tech stack seamlessly. 

Key features 

Marketing automation tool pricing

6. ActiveCampaign 

 

ActiveCampaign is counted among the top marketing automation tools for its robust capabilities. It offers simple to most complex automation for creating the best customer experiences. You can analyze your customer behavior and set pre-determined workflows for different customer actions. 

ActiveCampaign comes with an easy interface which makes it a suitable choice for beginners. With this tool, you don't need to do anything manually as it tracks customer behavior in real-time. This marketing automation software is apt for both B2B and B2C companies. 

Key features 

Marketing automation tool pricing

7. Keap 

 

Keap is one of the most affordable marketing automation platforms. However, it doesn't offer advanced features for automation like Marketo. Keap provides you with ready-to-use automation templates for lead follow-up and booking demos. 

Keap can help you to keep up with new and existing customers by creating a personalized connection. This tool is ideal for small businesses that want to simply streamline their lead management processes. 

Key features 

Marketing automation tool pricing

8. EngageBay 

 

EngageBay is among the best marketing automation tools for small and medium-sized businesses. It offers a wide range of automation features like email marketing, lead management, and social media management. 

EngageBay offers an easy drag-and-drop builder for emails, SMS marketing, abandoned cart retrieval, push notifications, reminders, and so on. The best thing about this tool is that it offers a complete suite of features for marketing, sales, and customer service. 

Key features 

Marketing automation tool pricing

9. Moosend 

 

Moosend is a marketing automation tool that helps businesses manage and automate their marketing processes. It comes with a wide range of customizable templates that enable you to send the right messages at the right time. 

With Moosend you can create personalized marketing campaigns that can help you improve customer engagement and retention rate. It also provides analytics that can give you insights into customer behavior and campaign performance. 

Key features 

Marketing automation tool pricing

10. Drip 

 

Drip is a marketing automation tool that's specially meant for eCommerce businesses. It can help you unify all your customer data in one place. You can create automated email marketing campaigns and personalize them on the basis of your customers' characteristics.

It offers many integrations that allow eCommerce businesses to integrate their different tools seamlessly. This marketing automation software also provides a user-friendly interface and email template builder. However, Drip is quite expensive compared to other email marketing automation tools available in the market.

Key features

Marketing automation tool pricing

11. BIGContacts

 

BIGContacts is a CRM cum marketing automation tool. It offers a simple and user-friendly interface making it a good choice for beginners. You can manage your customer data easily and create personalized experiences for them. 

It offers email automation capabilities but these are limited compared to other specialized email marketing tools. Nonetheless, BIGContacts offer excellent customer support and service. 

Key features 

Marketing automation tool pricing

12. Omnisend 

 

Omnisend is a marketing automation tool that offers robust automation features. You can create automated workflows for welcome series, transaction emails, cart abandonment, and so on. 

Omnisend is an easy-to-use platform that provides email and SMS marketing capabilities. It also offers a wide range of integration with different eCommerce platforms like Shopify and WooCommerce. 

Key features 

Marketing automation tool pricing

13. Oracle Eloqua 

 

Oracle is one of the best marketing automation tools as it provides many features for creating personalized experiences. It comes with AI capabilities that streamline customer data to provide a complete view of the customer journey. 

Oracle Eloqua is highly scalable which makes it a suitable choice for large enterprises. You get comprehensive customer segmentation features that enable you to deliver relevant experiences. 

Key features 

Marketing automation tool pricing

14. SharpSpring 

 

SharpSpring is among the top marketing automation platforms as it is a good fit for both small and large-sized enterprises. With this tool, you can do behavioral-based email marketing and improve conversion rates. 

You can build workflows to better target your customers at different stages of the customer journey. SharpSpring offers robust analytics that can help you to optimize the customer journey and drive more leads to the end of the funnel. 

Key features 

Marketing automation tool pricing

15. GetResponse 

 

GetResponse is listed among the top marketing automation tools as it provides the best features to convert prospects to customers. You can plan, create, and automate your marketing campaigns to reach customers at the right time. 

GetResponse comes with drag & drop email builder and landing page builder. You can carry out advanced segmentation and create event-based automation. This tool is best for marketers and businesses who are looking for multiple functionalities in one platform. 

Key features 

Marketing automation tool pricing

Best features to look for in marketing automation tools 

When looking for marketing automation software, you must choose a platform that offers essential features. In this section, we will give you a list of features that you must check for when considering your marketing automation tools options. 

1. Ease of use 

A marketing automation tool will be used by multiple members of a marketing team. Therefore, it's important that the platform should be simple, intuitive, and user-friendly. Choose a marketing automation tool that provides resources and training to use their platform effectively. 

2. Workflow builder 

The best marketing automation tools allow you to create marketing workflows that help convert prospects into customers effortlessly. You can decide when to reach customers and with which marketing channel. You can create workflows that are triggered by different customer actions such as post newsletter subscription, recent purchase, abandoned cart, etc.  

3. Email automation 

Emails are a great way of communicating with customers. You must look for a platform that offers features for email marketing campaigns. Look for a marketing automation tool that allows you to create, automate, and optimize your email marketing campaigns. 

4. Multi-channel marketing 

Nowadays, customers are active on distinct marketing channels. By reaching out to customers on different channels, you can create a strong brand impression. You must opt for a marketing automation tool that allows you to automate marketing campaigns on maximum channels.

5. Customer data management 

The best marketing automation tools are the ones that offer robust customer data management. It should allow you to maintain and segment customer data to help you provide personalized customer experiences. 

6. Social media management 

Social media marketing is crucial to help a business grow online. A good marketing automation tool will provide you with features that enable you to create, manage, and analyze social media effectively. 

7. Lead nurturing 

Lead nurturing is essential to push leads ahead in the funnel. A good marketing automation tool will enable you to nurture leads with the right communication at the right time. You can create targeted campaigns to attract, engage, and convert leads to customers. 

8. Marketing analytics and reporting

An ideal marketing automation tool provides you with detailed analytics. You can track the effectiveness of marketing campaigns and evaluate their performance. This accurate information will help you to take data-driven decisions. 

9. Personalized marketing campaigns 

Personalization can help you enhance customer experience and increase customer retention. A good marketing automation tool allows you to segment customers and target them with personalized marketing campaigns. 

10. Demo and free trial 

Before you opt for a marketing automation tool, you should ask for a demo and free trial. A free trial will help you to test the marketing automation tool and its usability in your systems. You can see if a particular marketing automation tool is suitable for your business or not. 

Best marketing automation tool: WebMaxy eGrowth 

WebMaxy eGrowth is one of the best marketing automation tools that consists of all the features we just mentioned above. It has a customer segmentation feature that enables you to segment your target customers based on their attributes, recent activity, and purchase behavior. 

You can target different customer segments with relevant messages at the right time. You can build marketing workflows with SMS, email, and WhatsApp marketing. You can decide a pre-determined course of marketing actions that follows a customer action. 

Marketing insights feature allows you to analyze different marketing channels' performance. You can know the conversions and revenue contribution of a specific marketing channel. This information will help you to take data-driven decisions that drive results. 

With eGrowth, you can automate your email marketing campaigns. You can set welcome series, acquisition series, promotion series, thank you emails, etc. This way you don't have to manually send emails every time a customer signs up. By automating your email marketing, you can save time and put focus on strategy and content. 

This marketing automation tool also allows you to manage all your social media accounts like Facebook, Instagram, Twitter, and LinkedIn from one dashboard. You can plan, manage, and schedule all your social media posts from one place. You can also analyze which social media posts are receiving the highest and lowest customer engagement. 

WebMaxy eGrowth can help you enhance customer experience and boost retention rates. To learn more about eGrowth, schedule a call with our experts or email us at info@webmaxy.co. 

Marketing automation tools: The Conclusion

Marketing automation tools can help you increase business efficiency by carrying out various marketing activities. You can automate repetitive and tedious tasks. This will help you save time of your marketing teams which they can put in other important tasks. 

A marketing automation tool can provide you with robust marketing analytics. These detailed insights can help you to make data-driven decisions. You can review your marketing performance and analyze which marketing channels are not worth investing in. 

You can also implement personalized marketing with marketing automation tools. You can target different segments of customers with relevant messages on the right platforms. There are many benefits of marketing automation such as efficiency, effectiveness, improved customer experience, increased ROI, and so on.