Today, the most important thing for every business is to grow. Many businesses are having online mode. For online marketing and growth, it is crucial to have a WhatsApp business account for every business. The user base is growing tremendously for WhatsApp. This is multiplying opportunities for businesses for every, now and then.
It is obvious question which arises in mind that, how many types of WhatsApp are available now?
Different types of WhatsApp Accounts are available to use. As per the requirement you can select the relevant WhatsApp business account for the WhatsApp marketing purpose.
In this blog, we will elaborate on different types of WhatsApp Business Accounts and their relevant use for businesses.
Types of WhatsApp Business Accounts
There are primarily four types of WhatsApp Account. These accounts cater to different business needs below listed are the key differences and features for you to pick one according to your business requirements.
- WhatsApp messenger
A WhatsApp messenger is a widely used type of WhatsApp to communicate with your near and dear ones. All mates, friends and relatives are reachable daily with this messaging platform of WhatsApp. The WhatsApp messenger App is downloadable via Google play store on a smartphone with the mobile phone number.
On WhatsApp messenger is free to use on mobile phone with a single phone number along with web browser.
A user can link only one phone number to an account and access the same. WhatsApp messenger is a free to use app available on both Mobile and Web browsers.
- WhatsApp Business Account
A WhatsApp Business account is a type of account that can be installed on the WhatsApp for Business app. It is mostly used by small and medium businesses that'd like to have their professional and personal profiles separate.
- Official WhatsApp Business Platform
It is also known as the WhatsApp Business. An official WhatsApp Business account is suitable for growing, medium, and large businesses. It comes with extra, advanced features like setting up automation, availability of support for multiple users and devices, and is helpful for businesses to reach out to their target market and customers.
Find here some of the main features of the WhatsApp Business platform:
WhatsApp Integrates with CRM, and third-party tools.
Green tick verified WhatsApp Business profile.
WhatsApp broadcast messages for bulk notifications.
Personalization of messages at scale.
WhatsApp automation and interactive message support.
Multi-agent access for customer conversation management.
To be able to use this account type, you're required to make use of WhatsApp Business API solution providers like WebMaxy WhatsApp Commerce.
- WhatsApp Business API
A WhatsApp Business account is an account type that it is possible to create in the WhatsApp business app. It is widely used by small businesses who are interested in keeping their professional and personal messages separate. The WhatsApp Business app is available free to use. The account can be used to get engaged with customers.
This type of account allows you to set up a business profile, a greeting message, label conversations, and set up quick replies and away messages. You can also develop a product catalog to promote your products, send broadcasts etc.
With WhatsApp Business API, you get access to all the WhatsApp Business account features. In addition to the same, it also enables you to set up automation such as:
Broadcasts
abandoned cart recovery notifications
alerts for order status
feedback sequences
product review requests, and more.
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Types of WhatsApp account for different functions
Check out the different WhatsApp types accounts based on your team's requirement; you can use:
WhatsApp for customer support team
WhatsApp Business App helps businesses process customer queries in real-time, offer product support, and give personalized assistance.
With Webmaxy's WhatsApp Business API, businesses can build WhatsApp automation workflows for instant responses, manage support tickets efficiently, and surge tough issues to human agents.
WhatsApp for Sales Team
With WhatsApp, sales team can directly engage with customers, share product catalog and information, and close deals all under one platform.
With WebMaxy's WhatsApp Business API it is possible for sales teams to deliver personalized messages and automate messages with pre-defined workflows efficiently.
WhatsApp for marketing team
With WhatsApp Business App businesses can send promotional messages, share order updates.
With WhatsApp Business API provided from WebMaxy businesses can schedule WhatsApp campaigns, segment users based on their preferences, and get analytics of those WhatsApp campaigns.
Selecting factors to choose right type of WhatsApp
As you know, WhatsApp has come up with multiple types of accounts to cater to various audience segments. They know that all businesses are not at the same stage of using the messaging platform to sell. So, you can start with a personal WhatsApp account, you can get access to the most advanced features using the WhatsApp Business API.
But you must consider below given parameters before you start working with your type of WhatsApp account:
- Check up with your business size
If you're a self-starter business person who sells a product or two every month, taking orders on your personal account will be a good starting point. But if you are accepting the requests for the month, then WhatsApp business account is best suitable for you. When you start serving a larger customer base, we recommend using the WhatsApp Business API.
- Number of users required to manage WhatsApp
A personal WhatsApp account is manageable with one user only, with a linked phone number and a device. If you want to add multiple users to manage customer queries and conversations, then the WhatsApp Business account is the right choice with maximum four linked devices with a same number at a time. But the WhatsApp Business API can add even more with the creation of a Shared Inbox.
- Consider the pricing
The WhatsApp and WhatsApp Business app are both free to use. But the WhatsApp Business API is chargeable. The charges are per conversation based on the template, elected for use, and the solution provider- you're setting up campaigns through.
- Consider the automations required
Based on your purpose for using WhatsApp for – customer support, sales or marketing, you may need setting up automations to manage conversations and provide a good turnaround time to buyers. A personal WhatsApp account has no automation to offer, and the Business account has limited automation features like a few quick replies and away messages. The most suitable type of WhatsApp account for setting up automations is the WhatsApp Business API.
- Managing orders
If you're taking orders on WhatsApp, the most suitable type of WhatsApp account is the Business API. This is because with a solution provider like WebMaxy, you can integrate the WhatsApp Business API with your online store. This helps you sync customer and order data in real-time, keeping track of sales and revenue from the channel more precisely.
- Upgrading of plans
It is important to note that you can upgrade from a personal account to a business account, and then to a WhatsApp Business API account. But you cannot downgrade in the reverse order. For example, if you want to switch from API to Business account, you will need to delete your account and register all over again.
Conclusion
In this blog, we have seen different types of WhatsApp and their typical use.
Facebook business verification is needed to enjoy all features of the WhatsApp business. Businesses can avail themselves of all the services without any disturbance upon it.
WebMaxy offers all WhatsApp marketing automation solution such as automated replies, personalized communication and Marketing offers, product promotions. With this level of automation, you can leverage all benefits of WhatsApp business.
For more clarifications and information, you can refer to our blog on WhatsApp business API.
We can serve you for all your WhatsApp marketing automation requirements with continuous 24/7 support. You can mail us at: info@webmaxy.co.
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Frequently Asked Questions
How many types of WhatsApp are available in india?
There are two versions of WhatsApp available at present – the regular version for individual users and the WhatsApp Business version for businesses.
What is a business account in WhatsApp?
WhatsApp Business makes it easier for businesses to interact with customers easily by providing tools to automate, sort, and quickly respond to messages.
What is the difference between business account and personal account in WhatsApp?
The business account of WhatsApp is for small and medium businesses to reach out to their customers. Personal account in WhatsApp is for private use for the user. Please remember, personal WhatsApp number is not allowed for Business WhatsApp use. WhatsApp business needs a separate official phone number to use.
What is mean by business account in WhatsApp?
A business account is a WhatsApp account for small or medium business on WhatsApp business App. It looks like regular WhatsApp App. It has many features same as that in regular WhatsApp with additional features like Automation, broadcasting offers, executing marketing and sales campaigns etc.
