WhatsApp is a popular marketing tool used by businesses across the globe. You can add WhatsApp as a part of your business marketing strategy, for that you must consider WhatsApp Marketing and its benefits. You can reach out to the largest number of audiences and make them engage with your product or service.
WhatsApp isn't just for texting your relatives, friends, or coworkers or chatting with your family in a different city. It is very useful for business, too.
WhatsApp Business was created with enterprise, medium and small business owners in mind. It can help you connect with your customers and support them with prompt, personalized customer service.
Adding WhatsApp business to your WhatsApp Marketing Strategy is an assurance of success for businesses.
Let us discuss here how WhatsApp tricks are useful in marketing strategies.
WhatsApp Tricks for your Marketing Strategies
- Send promotional messages
WhatsApp, as a leading messaging app, is the preferred choice for messaging customers.
You can connect with your customers for free, with either text type or a short message or with a multimedia type – image, photo with some text, etc. You can send product updates, marketing messages, shipping updates, and more through WhatsApp's business platform.
Please have a look at this three WhatsApp marketing Alternatives:
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- Automate communication
Your conversations with the target audience are easier to automate using WhatsApp. WhatsApp's integrated chatbots give pre-prepared answers to frequently asked questions.
- Product showcasing with WhatsApp Catalog
WhatsApp catalog is used for displaying the product or services gallery. You can display a product with a description, image, and pricing. This tool is useful for introducing new products, seasonal collections, or bestsellers.
Find some useful information about the catalog here:
You can upload up to 500 products or services.
Each product or service can include a title, price, description, product code, and link to the product on your website.
Each product carries an image.
You can share links from the catalog in WhatsApp conversations or WhatsApp groups.
- Improve your customer service
A more efficient and personalized customer service with WhatsApp is achievable with a WhatsApp business account.
WhatsApp Business, as a direct messaging channel, has several tools that you can use to improve customer experiences:
Quick Replies: You can save answers to commonly asked questions as templates and provide shortcuts. This saves time on typing the same repetitive answers for repetitive queries. Also, customers get quick answers.
Away Messages and Greeting Messages: You can develop automated messages, so your customer gets an immediate response, even if you're unable to respond due to your business's closed working hours. This is a decent type of autoreply to a customer in such a situation.
Labels: Labels are useful in categorizing and organizing users and messages. This will help you sort messages by urgency, and priority and recognize returning customers. You can use earlier, pre-programmed labels or create new ones that make sense for your business.
To use WhatsApp business in international business communication is also acceptable worldwide.
- Chat and share with colleagues or employees
WhatsApp Business isn't just for customer communication. It's also a useful platform to stay in touch with employees. More than 50% of workers use messaging apps like WhatsApp for communication purposes in the workplace.
You can send messages to up to 256 people at one time with the group chat feature. It's possible to send files up to 100 MB in size, with PDF formats and other documents over WhatsApp business.
- Networking with other professionals
You can also use WhatsApp as a video calling App like Zoom or Skype. It is useful in connecting with your teammates, colleagues, etc. on a professional level.
Your office computer/desktop helps connect with WhatsApp video calls. Your WhatsApp business account can be synced across devices.
Get Started with WhatsApp for Business
You can use WhatsApp for your business in two ways: WhatsApp Business App and WhatsApp Business Platform. The suitable way for your business –you can use.
WhatsApp Business App
The WhatsApp business app is like the regular customer messaging app, but it allows small businesses to message customers personally about customer service issues, appointments, and more. In business apps, up to 4 people can use a single account to send or reply to messages. To start on a small level of the workforce, the WhatsApp business app is the right option. You can download the App free from the Google Store.
You can set your business number, mobile number, or landline number as a WhatsApp business number and start sending messages to the customer directly.
You need to add your business name, so customers can identify your business and receive, and reply accordingly.
WhatsApp Business Platform
Businesses can use WhatsApp business as an API to integrate WhatsApp with their CRMs, bots, and other tools to craft automations, promotional messages, and more. In the case of available resources, many complex conversational tools available with WhatsApp business are available to use.
To use the WhatsApp business API, go to business.whatsapp.com. Then, click the “Get Started” button in the top area of the right corner of the site.
Fill out the form shown on the screen. A member of the WhatsApp sales team will contact you upon the form submission. They will help in setting up the account, the usage plan, and about everything in the APP/API.
You can start doing automation with message templates now. You can automate messages for your customer services, sales, and marketing with the WhatsApp messaging platform.
Also, Bulk WhatsApp Marketing Software is available. It provides various features like unlimited Messages sending, multi-multimedia message sending, Numbers Filtering, Groups Contacts Grabber, Anti Block Module, Sleep Control, Speed Control, Delay Control, etc.
Benefits of WhatsApp Marketing
- High User Engagement
People love to spend their time on WhatsApp regularly. WhatsApp is the preferred platform for communication, messaging, and chatting. You can get them on WhatsApp to send product updates, alerts, offers, and other important messages. The message open rate is nearly 98% for WhatsApp and almost 2.7 billion users across the world are using WhatsApp.
- Global Reach
With a rising user range on global level, you can get a customer from any corner of the world on the WhatsApp platform. Even if you are a new business unit or a starting venture, you can avail benefits of WhatsApp business and WhatsApp marketing tools at affordable prices and can expect customers in a short span.
So be ready to explore the world of WhatsApp with endless opportunities.
- More Conversions
WhatsApp has a higher conversion over the traditional marketing channels like SMS and email as per the proven study. An average response time of one and a half minutes and the highest open rate are the facts behind this.
So, many businesses are turning to WhatsApp to develop stronger relationships with their customers and experience real results.
- Analytics
With WhatsApp marketing software, you can access a powerful set of analytical tools, and valuable data insights showing all campaign parameters, on which you can make data-driven decisions to improve your marketing strategy.
Proper analytics shows the pain points, so that proper improvements wherever required, are possible to execute. This gives healthy customer engagement and interactions to get more and more conversions.
- Increased Customer Satisfaction
WhatsApp marketing has broken the barriers. It helps to achieve complete customer satisfaction. WhatsApp marketing boosts customer engagement and gives repetitive business. Every business expects repetitive orders, and customers to get growth and success.
WhatsApp marketing has become the backbone for it.
Brands like Zellbury & Hanun have seen a tremendous rise in customer satisfaction scores with the help of WhatsApp Business APIs.
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Best Practices of WhatsApp Marketing
- Define your Target Audience
When you are running your campaign, you must know for whom you are doing it. Which people are the audience to receive your information is necessary for your marketing. You must reach your target audience to achieve the objective of your campaign. They are the people to whom you deliver your products or services with timely offers.
- Value Driven
WhatsApp marketing will work out only when your messages will drive some value to the customers. It must give them pleasure upon reading it. It can be any good offer, lucrative deal, or a seasonal, promotional offer- it must give joy to the customer. It must bring in some value upon referring to it.
- Personalize Messages
Personalization is the right trend to click on your success story. You must send one-to-one messages to your customers to develop trust and relationship bonds with them. The personal touch helps build relations.
Using the first name of the customer while sending messages will bring an initial touch and value to the customer. The customer will feel special and engage with your business, this can turn into conversion many times. This will help your brand value and brand loyalty.
- Use Visuals
Pictures do wonders over words. They express the real message that you want to deliver to your customers pleasantly. Image or photo appeals most. A message-driven image or photo brings more customer engagement.
Adding an image or photo visuals enhances the quality of the content. It gives some liveness to your message. Customers refer to the messages with some creativity, which increases the engagement rate.
- Measure and Evaluate
WhatsApp marketing progress needs a track, evaluation. Analyzing and measuring your progress gives an idea about the future direction to move on so that you get the results. WhatsApp business API comes with a set of effective analytical tools that measure and evaluate the performance of marketing campaigns.
Analytics gives an idea about how to move further in your marketing strategy to achieve goals. You can work on the lagging parameters and improve your WhatsApp marketing.
Executing WhatsApp Marketing Strategy
A successful marketing strategy with us involves an entire structured marketing funnel guiding customers through every process. Starting with Awareness, tapping interest, consideration, engagement, conversion, and retention.
- Awareness: Capturing Attention
Launch ‘Click-to-WhatsApp' Ads: Starting with Click-to-WhatsApp ads on Instagram and Facebook, you can attract customers (leads) at the awareness stage. Visitors need not fill out any form. Anyone clicking on the ad will get into WhatsApp chat via this. You can start an immediate chat with the lead. If you start chatting, you can get the phone number and name instantly. You can set up these ‘Click-to-WhatsApp' ads directly through platforms like WebMaxy WhatsApp Commerce.
Expand marketing with WhatsApp Links on All Platforms: You can get more people to chat with your business on WhatsApp by using a special WhatsApp link. What's this special link? It's a just URL that, when clicked, gets someone directly into a WhatsApp chat with your WhatsApp Business account. You can use WebMaxy's free WhatsApp link generator to get your WhatsApp link. The best feature about a WhatsApp Link is its flexibility—you can put it anywhere online!
– Add it to your social media profiles
– Include it in your posts, or
– Send it out in email campaigns
By sharing and spreading this link far and wide, you're making it too easy for everyone to connect into a conversation with you on WhatsApp, it does not matter where they found you online. It's direct, straightforward, and opens a line of communication that really brings in more interest from customers.
- Interest: Engaging Potential Customers
Broadcast Promotional Messages: Once your list of potential customers is ready, the next step is to send broadcast promotional messages. With a promising 98% open rate, WhatsApp is the best platform to send bulk WhatsApp messages. You can use WhatsApp broadcast bulk messages related to marketing such as to send your special offers, discounts, promotions, etc.
Bring in Visuals for WhatsApp Marketing: WhatsApp isn't just for chatting purposes — A customized message is possible to send them individually! You can send funny stuff in your messages, like pictures, videos, PDFs, GIFs, and more. Also, you can even add emojis to give your texts some personal touch! But for more — using tools like WebMaxy WhatsApp Commerce, you can add buttons to your messages that customers can click for fast responses or to act instantly. This makes your messages not just friendly but also real!
- Consideration: Nurturing Leads
Retargeting Campaigns: You can retarget to those audiences who have shown some interest in your product but have not yet completed the purchase for the same. That's where WhatsApp retargeting campaigns shine! You can send messages to those groups where you have already sent messages in the past. For example, you could send a special festival message to people who:
– Opened your earlier WhatsApp messages
– Ignored previous campaigns
– Interacted with past messages
– Clicked a button in your older broadcasts
But this is not enough! You can approach again to different groups based on many other actions they might have taken. This smart move can lead to an increase in your sales.
Set Up Automatic Alerts and Reminders: You can set up automated messages for order confirmations, delivery notifications, cart abandonment reminders, and appointment confirmations. These timely alerts help in nurturing leads by keeping them updated and engaged. You can send automated WhatsApp messages to your leads directly. For example, when someone books an order, when their order is on the way, or even if they forgot something in their shopping cart, WhatsApp could send them a message right away through a simple workflow.
You need not type each time, WhatsApp sends out stage wise messages like:
– Order Confirmation
– Delivery Notification
– Appointment Confirmation
– Cart Abandonment Reminder
- Conversion: Turning Interest into Sales
Boost your website's usefulness with a WhatsApp Chat Button: Out of all website landing page visits only 2.35% act. This issue can be resolved by adding the WhatsApp chat button. You can put on a WhatsApp chat button. Whenever a visitor clicks on this button on the site, it will drag to a WhatsApp chat window directly. This button acts as a tool for conversion. When visitors click it on the website, they're taken straight to a chat with you on WhatsApp. You can answer their questions, resolve their queries, make them comfortable with your products or services, and convert them for sales.
Make dynamic messaging with Quick Reply Buttons and Calls to Action: A great feature of the WhatsApp Business API is the ability to equip your messages with clickable buttons, making engaging and seamless customer interactions. Apart from this, they are also known to raise conversions effectively.
CTA (Call to Action) Buttons: These buttons prompt your users to act in a specific, like “buy now” or “apply here.” They're powerful tools to direct customers towards key actions.
Quick Replies: You can give complete comfort to your customers with such buttons. They can reply by clicking such buttons, without typing anything.
You can give selection option buttons, to select the right options, without typing. These features simplify communication, making it more interactive and responsive, which keeps customers engaged and satisfied.
- Retention: Keeping Customers Engaged
Keep Your Business always active with a WhatsApp Chatbot:
Incorporating a smart WhatsApp Chatbot is nothing but available for tasks –day and night.
It identifies and resolves queries of the customer around the clock. The efficiency is 98%.
Above all, it recommends products, and personal suggestions, selects products or services easy for the buyer, and closes the sale faster.
This will increase sales regularly.
Craft Personalized Messages on WhatsApp:
What's App is not just a messaging platform, you can carry out a lot of business–driven tasks with it. You can use emojis, images, photos, and other multimedia formats for transferring important information, product updates, ads, offers, etc. This is not all. With WhatsApp, you can personalize messages and create them for individuals by putting in their names in the message and send. This will inspire the customer to roam around your WhatsApp business account and will engage more. This will create brand loyalty and encourage more business from existing customers, and new business from a new prospect.
Examples of WhatsApp Marketing
- The State Plate
The State Plate is a food delivery company that operates across India. The company wished to implement WhatsApp into its customer support strategy, making it easier to answer customer queries without a need for a hands-on approach.
The team uses various pre-set WhatsApp templates and messages so that customers can choose their questions and get a quick, automated answer. Using WhatsApp enables the company to resolve 85% of its queries with a 90% decline in response time.
- HolidayPirates
HolidayPirates is an international travel company that searches for travel deals and shares with its audience.
The team recently incorporated WhatsApp into this process, asking subscribers on the types of trips they want, so they can suggest the most relevant offers possible.
Once the results are in, HolidayPirates sends links to deals through WhatsApp so recipients can select and book the deal, if interested.
This strategy works for HolidayPirates. Their results are amazing. WhatsApp messages get a 97% open rate, 40% click-through rate, and 10x more subscriber engagement than email.
Wrapping Up
Here comes the concluding part of the article. In this article, an entire brainstorming about the ins and outs of WhatsApp marketing has been discussed. WhatsApp marketing is a marketing weapon for many small and medium businesses across industries. WhatsApp marketing by WebMaxy saves a remarkable amount of marketing costs to be spent upon various traditional channels like Advertising, Publicity other conventional marketing activities.
With Automation, business messages can be sent with personalized touch and automatically. You can schedule WhatsApp messages and do that. Broadcasting bulk WhatsApp messages to large no. of the target audience for your product or services is possible with automation. You can compose a message with a template. You can automate your replies, answers to frequent queries, product alerts, and reminders.
For your doubts and queries about WhatsApp Marketing and its offerings, you can write to us at: info@webmaxy.co
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Frequently Asked Questions
What is WhatsApp Marketing?
WhatsApp Marketing is mainly promoting your products & services on WhatsApp to drive sales & revenue by sending many types of messages, building brand value & offering instant customer support solutions on a global platform where more than 2 billion total users spend almost 40 minutes per day.
Can I send promotional materials to anyone on WhatsApp?
No, WhatsApp has strict guidelines for spam prevention. You can only send product promotional content to users who have given explicit consent to receive messages from your business. Violation of this policy could result in your account being banned.
How can I use WhatsApp business API for marketing purposes?
The WhatsApp Business API permits integrating WhatsApp messaging with your existing business systems. You can automate messages, send notifications like delivery information or appointment reminders, offer customer support, and engage in large-volume two-way conversations.
Is Audience segmentation possible on WhatsApp?
While WhatsApp does not offer built-in audience segmentation features, you can manage this by organizing contacts into lists based on criteria like interests, purchase history, location, etc. Modifying your communication for each group can make your marketing efforts more targeted and effective.
How effective is WhatsApp marketing for small businesses?
WhatsApp has a huge user base globally, making it a dynamic tool for reaching and engaging customers. Its features like group chatting, direct messaging, voice, and video calls allow small businesses to have personalized, real-time communication with their target audience, often resulting in better customer experiences and increased loyalty.
Can I track my WhatsApp marketing campaign results?
WhatsApp doesn't provide analytics for your marketing campaigns. However, using UTM parameters with URLs, integrating third-party tools, or utilizing the capabilities of the WhatsApp Business API indirectly can help you track or analyze campaign performance, customer engagement, and other vital metrics.
What are the costs involved in WhatsApp marketing?
The basic WhatsApp Business app is free. But choosing the WhatsApp Business API for medium and large businesses attracts costing. These can change based on the services of the third-party provider you choose for the API integration, the messages volume, and the extra required functionalities you want to use.
How can I improve customer engagement through WhatsApp?
Improve engagement by utilizing multimedia messaging types (sending images, videos, GIFs, etc.), crafting of interactive quick replies, providing timely customer support, and doing exclusive promotions and updates through WhatsApp status features. Personalized communication based on customer interests and behaviors also exclusively boosts engagement.
